Who inspires you? Is there an entrepreneur, an innovator or a business expert who has the ability to make you down tools and listen every time you hear them speak? Our Brand M.A.D.E. heroes series pay homage to those who have reached the pinnacle of their chosen field and have excelled at what they do. Not only that, they are generous in sharing their knowledge and taking the time to listen to those who are starting out or in need of some serious business advice. This month’s hero is Alex Polizzi, hotelier, business expert and part of the prestigious Forte hotelier family. With her no nonsense approach, firm but fair advice and undeniable warmth, Alex is at her tough talking best when guiding business owners through tough times, financial hiccups and the challenges of an every changing digital landscape. Thank you Alex for being so open and honest in your approach to business and for sharing the often harsh truths of just what it takes to get it right, every time!