W.E. Have Arrived

Welcome to Wear Eponymous – the forward thinking e-commerce platform dedicated to affordable luxury and championing emerging designers! What is in a name you may ask, or indeed what does it mean to be “eponymous?” Derived from the Oxford dictionary definition of “of a person giving their name to something” we believe to “Wear Eponymous” is to become synonymous with style – so you wear the style, the trend does not wear you.

As we launch right at the forefront of the S/S 2014 season, we've put our finger on the pulse of three leading trends which we think will set the summer ablaze: - 


Nothing says summer more than beautiful chalky hues of pink, blue, lemon and mint green. This season it's all about the ice cream hues. Our key picks this season include our gorgeous 60's style shift dress available in a baby pink (or neutral beige for those who rock the classic look) as well as our cool blue cigarette trouser and blazer combo  – just the kit you need to make all the right kind of waves!

pastel shift dress

pastel jacket



Our pieces this season take inspiration from mother nature herself, portraying inspiration through earthy and neutral tones – often in the form of classic cuts and silhouettes, meaning that you'll be able to take the Geo wardrobe from season to season effortlessly. The key investment piece of this season has to be our classic trench-coat, coming in two neutral colour combos. Safe to say, this is a style that has remained prominent over many decades as a timeless piece – a wise purchase for every transitional wardrobe. 

classic trench coat

black classic trench coat




Our final trend focus is in monochrome. The master trend of minimalist chic, monochrome pieces allow for an effortless style that can be transitioned from day to night, whilst promoting vibes of empowerment. Our picks this season include our chic monochrome shift dress with just a touch of 60's. If dresses aren't your thing, then rock it our with our faux leather insert midi skirt – perfect for channeling your inner rock chick. 

zip detail pencil skirt

Don't forget, to celebrate the opening weekend of Wear Eponymous, we will be offering free standard UK delivery on orders over £20 up until midnight on the 2nd of February. Keep your eyes peeled across our social media for the exciting release of our first guest designer. 

Be Your Own Story.


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