As a brand, our customers are our first and foremost concern and as a result, we are always looking to improve the online shopping experience. On the 11th of March, we introduced our new loyalty programme as a response to giving back to our customer base. Customers will now be able to earn and collect points alongside purchases. Once enough points have been gathered, customers will be able to cash in points for discount against their purchases – meaning great money savings! To find out more about the programme, head on over to www.weareponymous.com.
Wear Eponymous was named a #WOW award winner by esteemed entrepreneur, Jacqueline Gold, chief executive of Gold Group International on the 12th of March, 2014. The award comes just over a month since the launch of Wear Eponymous, a platform dedicated to affordable luxury and championing emerging designers.
Launched in June, 2011 by Gold, the #WOW awards were introduced to support women in business. Fully known as “Women on Wednesday”, the #WOW awards take place every Wednesday, where Gold encourages female entrepreneurs to tweet her with hashtag #WOW and a short description of their business. Three winners are then selected by Gold and retweeted to maximum social media exposure to Gold's 41,600 strong Twitter following. Businesses are selected on a criteria of strong brand values, growth potential, quality product and branding amongst others.
We are absolutely delighted to have been recognised by such an influential figure within the retail industry and the award only serves as further motivation to continue to provide a high-quality affordable luxury service to women around the world.
Twitter Party: Emerging Designers
The 12th of March also saw Wear Eponymous host our first Twitter party, under the topic, “Emerging Designers.” With a whopping 61 attendees, our Twitter feed was buzzing and even crashed twice during the party! The party was co-hosted by guest emerging designer, Laura Sherriffs, who revealed her final designs for the Wear Eponymous capsule collection, due for release later this season. Due to the positive response, we are currently working on our next Twitter event – stay tuned for updates! Here are a few of our favourite moments from the party: -
You can view Laura Sherriffs' final sketches at http://fashion.weareponymous.com/.
This week we took to our social media with various “style challenges.” We invited bloggers to “style-up” our Wear Eponymous picks. The response was fantastic – with some seriously cool style-up suggestions. Here are a few of our favourites: -
Blogger, Noor at Day Dreaming styled up our pastel shift dress – right on cue for Spring/Summer 2014. Check out her fantastic style up here: - http://classychicxo.blogspot.co.uk/2014/03/wear-eponymous-dress.html
Penny, from Lillies and Love also seriously impressed us with her style-up on our pastel skater dress! You can read her blog here: - http://www.lilliesandlove.co.uk