The Mode Meets Aurelia Probiotic Skincare
Here at The Mode, we know a luxury product when we spy it and to discover a British brand synergising probiotics with carefully sourced BioOrganic ingredients from around the globe made us instantly sit up and take notice. You may already be aware of our Creative Director’s beauty industry credentials (Elaine definitely knows her stuff!) and when she tried and tested it on her Youtube channel, she knew we had to speak with Aurelia’s creator, Claire, and shine our spotlight onto one of the UK’s most exciting independent skincare brands used by celebrities such as Yasmin Le Bon and Lisa Snowdon. Why has this brand won over 100 awards since it’s 2013 launch? It’s time to find out.
What does Aurelia mean to you and why did you feel it was time to create such a special brand?
I always had a passion for skincare, treatments and beauty but I saw that I could take this passion and, alongside knowledge gained from working for nearly 10 years in pharmaceuticals, create a skincare brand which would offer women innovative probiotic skincare in natural, luxurious formulations. It means so much to hear how much the products I created have helped women to achieve balanced, glowing skin and given women confidence in their skin and themselves. Running a business involves a lot of long days and late nights but it’s worth it when you hear how much the products have helped to improve so many women’s skin.
Is there a specific Aurelia customer or are you surprised at how far and wide the brand connects with your audience?
The beauty of Aurelia Probiotic Skincare is that the products are suitable for all ages and skin types, so I knew that the products would suit everyone. It has been such a pleasant surprise however to see how popular the brand has been with such a wide demographic, which stretches from teens to women over 80 years old!
Do you have any celebrity fans? We spied Lisa Eldridge recently!
We are lucky to have had some lovely reviews and feedback from our treasured customers and some famous friends. Lisa Snowdon featured us recently on her blog and she is a big fan of the Miracle Cleanser and Cell Repair Night Oil; also loved by legendary model Yasmin le Bon! Makeup artists like Lisa Eldridge and Ruby Hammer are fans of the range which helps to prep skin beautifully for red carpet events and editorial shoots.
Can you recommend a product or Aurelia set that is ideal for someone new to the brand who’d like to get to know the range?
Our 3-Step Probiotic Routine is the perfect way to introduce yourself to Aurelia’s Probiotic Ingredients. Containing four products to take you from morning to evening skincare routine, this twice-daily routine is perfect to help protect, restore and balance your skin from within. We launched the 3-Step Anthology which is a great way to start your journey with Aurelia, and the Starter Set which contains luxury sample sizes of the products.
Finally, do you have a favourite piece of skincare advice you can share with our readers?
I’d love to share two pearls of wisdom with you. Firstly, make sure you are cleansing properly using an effective, balancing cleanser like the Miracle Cleanser from Aurelia. I am a firm believer in maintaining skin’s natural oil barrier without stripping or drying the skin with foaming sulphates. The creamy formulation of the Miracle Cleanser ensures that any makeup or impurities are removed while keeping skin supple and hydrated. My second piece of advice is about how you apply your products. Try using rose quartz crystal to massage any face oils (like the Cell Repair Night Oil) into your skin using sweeping motions over the forehead, along the jawline and under the cheekbones. Rose quartz helps to drain toxins from the skin, improver circulation and offer a sense of inner peace! You can even keep the stones under your pillow to help with sleeping.
Discover the brand for yourself by visiting https://www.aureliaskincare.com