Serbian born and with a Masters Degree in Fashion design/Modern clothing from the Academy of Fine arts in Belgrade, Ana Vasiljevic had previously worked with various fashion labels in a head designer role before developing her Eponymous label in 2005. Add working for one of the oldest and most established Ex Yuogoslavian magazines,“Bazar“ as a fashion and style editor, styling covers and interviewing international celebrities, it's no surprise that Ana was soon adding commercials, music videos and costume design to her repertoire. Ana Vasiljevic collections are regularly shown at Belgrade Fashion Week, Zagreb (Croatia), Montenegro, Sweden and our very own London while her designs have been featured in Elle, Cosmopolitan and Bazar to name just a few publications. Mixing simplicity with solid construction, attention to detail and deconstructed draping makes for a strong minimalistic yet commercial capsule collection that ticks the wearable design box with ease.