The Scotsman | Scotland on Sunday - August 2016

Scotland of Sunday | Wear Eponymous


Wear Eponymous Closes Popup to Focus on Internet
August 2016

Fashion platform Wear Eponymous is returning to its online roots after nine months of trading in Glasgow's Princes Square. Set up in 2013, the brand features clothing, accessories and furnishings from independent designers throughout the UK and further afield. Notable examples include Amy McGregor lampshades, Harris Tweed handbags by Catherine Aitken, and swimwear from Rebecca Torres.

Shoppers were able to browse through these and other items first-hand at the Wear Eponymous pop-up shop, but co-founders Alan Armitage and Elaine Burns have decided to focus exclusively on their online offering. Their aim is to attract a larger international audience, having recently added brands from Eastern Europe, Southern Europe and Canada to the platform.

"Building a network of these businesses and cultivating consumer buying attitudes to think more independently is something that we wish to explore worldwide," Armitage said. "Online allows us to do this as there are no geographic barriers." Burns said the firm has learned a great deal from its time on the "Style Mile" and this face-to-face consumer knowledge will be incorporated into the online offering.